Instant poof in a jar! The perfect cloud for the trendy tousled, casual volume that everyone wants. Shake gently and apply to the hair a few times. The powder strengthens and keeps your hairstyle longer. Provides easy, voluminous hairstyles and is suitable for all hair types. The magic of our cloud is in the technology - think of a powerful lotion, but in a powder form - then imagine how the powder comes into contact with the air - va-va-voom and there is the magic.